Reliance Entertainment partners Dharma Productions for 4 films in International Markets

Reliance Entertainment the flagship motion picture arm of India's Reliance Group has partnered with Karan Johar's Dharma Productions for four of their key projects in the International Markets. Reliance Entertainment will market and distribute Dharma Productions four prestigious films 'Gori Tere Pyaar Mein', 'Hasee Toh Phasee', 'Ungli' and 'Humpty Sharma Ki Dulhaniya' in the overseas market.

Commenting on the partnership Mahesh Ramnathan COO Reliance Entertainment said, "Reliance Entertainment is delighted to partner Dharma Productions- India's premier film production house. The collaboration should break new ground in the overseas markets and expand the reputation of both the companies internationally."

Apoorva Mehta (CEO - Dharma Productions) further adds, “We are very excited about having Reliance Entertainment as our Overseas distribution partner for our next 4 releases. Our strength in content creation matched by their distribution expertise will ensure that the films have the widest possible reach in traditional and non-traditional market”.

Kill Kancha in AGNEEPATH || Dial 5464645

Announcing yet another face-off, newer challenges & trickier situations…Ready to take Kancha’s call??...Time now for the AGNEEPATH!

This voice contest is live on 5464645 across Reliance, Uninor, Vodafone, Tata Docomo (GSM &CDMA) & MTS

It based on Agneepath's character Kancha - as elusive as he is dangerous, as treacherous as he is ruthless and as evil as he is strong. But now we give you a chance to defeat Kancha to his death!

This service will simulate multiple situations where Kancha will work out his diabolic plans and challenge you to play through his tricks. There will be different levels where you will have to dodge and defeat him and his henchmen. The more the challenges you succeed in, the closer you get to him. Ultimately, you do not just defeat Kancha, you KILL KANCHA!!

Points To Remember

• The contest shall be in Hindi.
• The narration will be in the voice of a Sutradhaar (strong MVO) interspersed with Sanjay Dutt’s spots (dialogues &  laughter).
• Overall 3 levels. Each level 6 challenges.
•   Level 1: Reach Maandwa (Kancha’s stronghold); Level 2: Face Kancha’s men; Level 3: Kill Kancha
• Dynamic set of challenges (individual challenges will vary every time a caller dials up the service)
• Each right move gives you a score of 100 and makes you stronger to face the next challenge.
• Each wrong move gives you a a score of -10 and makes you weak to face the next challenge.
• Beginning of each level, Kancha will provoke the caller in his own style & voice (dialogues from movie).
• Contest can be played multiple numbers of times
• Gratifications: Autographed CDs, Movie costumes, movie tickets, T-shirts, mobile phones etc

Example:

Aapko pata chala hai ki ek daaru ke adde mein Kancha ka koi khaas aadmi kaam karta hai. Aapka agla kadam kya hoga? Adde par jaane ke liye 1 dabaye. Uss aadmi ko aapse milne ke liye kahin aur bulane ke liye 2 dabaye.

Right answer: Sahi faisla..us aadmi se milna zaruri hai

Wrong answer: Galat! Aapka usse bulana aapko shaq ke ghere mein daal sakta hai